Our Services
Founded in 2002, Hereban is an independant communications agency specializing in tourism, aviation, luxury and lifestyle, based in Paris.
We inspire people to see the world differently.
STRATEGY-DRIVEN WITH EXCEPTIONAL QUALITY
We offer our services to companies, specializing in tourism, travel, aviation & hotel industries, and also lifestyle & luxury sectors.
Every day, we collaborate with our clients to share their stories from a unique perspective through engagement and storytelling.
Hereban takes a holistic approach to brand strategy to effectively promote your organization across all channels.
We bring a fresh perspective to your company, while providing access to our dedicated of professionals, who take on the complex task of creating efficient communication tools for your brand.
We understand extremely well what the consumers need and know the best media channel to reach them.
We monitor and create the communication trends.
Hereban has a thorough knowledge of the media: Hereban is a member of the prestigious Press Club de France, the AJT (Association des Journalistes du Tourisme) and the AJPAE (Association des Journalistes Professionnels de l'Aéronautique et de l'Espace).
Hereban is a member of SYNAP, the National Union of Press Attachés and Public Relations Consultants, which certifies its members' professionalism and ethics.
In particular, we work with
 Le salon du Voyage Insolite |
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 Air Canada |
 Office Israélien du Tourisme |
 Maison de couture Jérôme Blin |
 TravMedia Logo_COL |
Welcome!
UNIQUE APPROACHES, FLAWLESS EXECUTION
Hereban's expertise in lifestyle campaigns has been honed over two decades. Our team is highly specialized in the aviation, luxury and travel spaces. We are deeply invested in each of our clients, taking a hands-on approach to understanding their vision. We help our clients achieve their goals through successful media relations and digital campaigns, influencer outreach, events and partnerships.
Since 2002, Hereban has influenced brands in France and neighboring countries. Hereban has the knowledge and experience to get brands noticed through a combination of press work, targeted campaigns, promotions, and events by an expert team in social media and marketing.
We are constantly striving to re-invent, innovate, re-think. Our process is dynamic and customizable for every client.
We work extensively and successfully with both new and established businesses. Are you ready to take your business to the next level?
KARINE FORAUD
MEET THE FOUNDER
KARINE FORAUD
Connecting Brands with Media
With over two decades of experience, I have built my career on crafting compelling narratives and fostering meaningful connections between brands and media. My expertise spans across tourism, air transport, lifestyle, luxury, and fashion sectors.
Career Journey
My journey in this dynamic field began at Herald, then France's leading aviation PR agency, where I spent six impactful years honing my skills. This experience laid the foundation for my next big step: founding Hereban in Paris in 2002. Since then, I've had the privilege of representing global giants including Lufthansa, Star Alliance, United Airlines, Air Canada, IATA, South African Tourism, the Dominican Republic Tourist Board, Sri Lanka Tourist Board, Holiday Inn Hotels & Resorts, Flexjtet, Singapore Airlines, Scandinavian Airlines, Brussels Airport, and many more, helping them tell their stories and connect with their audiences.
In 2019, I expanded my horizons by launching and taking on the management of TravMedia France, Monaco, and Benelux. This role has allowed me to further bridge the gap between travel brands and media professionals, creating a powerful network of industry connections. That same year, I introduced the International Media Marketplace (IMM) France to Paris, which has quickly become an annual must-attend event for our industry.
My Approach
I believe in the power of authentic storytelling and strategic communication. My multilingual skills, being fluent in English and German, have been key in building strong international relationships and expanding our global reach.
My philosophy is simple: create lasting impressions. As Maya Angelou said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." This principle guides every strategy I develop and every story I help tell.
Looking Forward
I remain committed to innovating in our dynamic industry, always seeking new ways to create impactful connections between brands and their audiences. With my dedicated team at Hereban, I continue to push boundaries and drive results for our clients in an ever-evolving media landscape. The evolution of brand-media relations is exciting, and I am thrilled to be at the forefront of shaping it.
x Karine
