THE ULTIMATE OUTCOME
WE WANT YOUR PRESS & SOCIAL MEDIA PRESENCE
To be one of a kind
Hereban is a member of several leading French press and professional associations, which give us both privileged access to the media and a deep understanding of the journalistic landscape.
We are members of the Press Club de France, a professional hub for French and international journalists and communicators. We also belong to the AJT (Association of Tourism Journalists), the AJP (Association of Heritage Journalists), and the AJPAE (Association of Aeronautics and Space Journalists), networks that connect us closely with specialized media sectors.
In addition, Hereban is a member of SYNAP, the National Union of Press Officers and Public Relations Consultants, which certifies the professionalism and ethics of its members.
THE STRATEGIC ART OF MEDIA AND PUBLIC RELATIONS
Get to Know Us
Public relations transcend the mere pursuit of media visibility. While coverage in a leading daily newspaper or an appearance ion television can certainly create moments of brilliance, the true essence of PR lies in its ability to forge lasting connections between a brand and its various audiences.
At Hereban, we cultivate a holistic approach to public relations, specifically tailored to the tourism, aviation, luxury, and lifestyle sectors. Our expertise extends beyond simply generating media coverage: we orchestrate communication strategies that resonate with each player's identity, whether it's an innovative airline, a unique tourist destination, or a premium brand.
PR Excellence: A Complex Alchemy
The success of a PR strategy relies on masterfully handling multiple factors. Here are the pitfalls we help our clients avoid:
Narrative
The inability to articulate a distinct and relevant message that captures your organization's essence. Whether it's promoting a new air route, showcasing a tourist destination, supporting an emerging fashion designer, or launching an innovative service, each story deserves its own unique narrative.
Authenticity
Communication that fails to genuinely reflect your positioning or reach your target audiences. In today's saturated media environment, authenticity is key to standing out and establishing lasting connections with your audiences.
Coherence
The absence of an integrated digital strategy that capitalizes on media coverage. Coverage in Travel Weekly or The New York Times should be part of a broader orchestration of your media presence, adapted to your specific objectives.
Vision
A lack of understanding of what makes a story relevant to the media. Press relations require deep knowledge of each sector's challenges and the expectations of different media outlets, whether general or specialized.
Our Philosophy
At Hereban, we view public relations as a strategic art that combines sector expertise with a global vision. Our approach stands out through:
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A deep understanding of the tourism, aviation, luxury, and lifestyle sectors
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Expert knowledge of both traditional and digital media, general and specialized
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The ability to create narratives that resonate with diverse audiences, from the general public to industry professionals
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A long-term vision that prioritizes building lasting reputations and continuous dialogue with key stakeholders
Public relations is more than just visibility: it is the art of cultivating a media presence that reflects your organization's excellence and strengthens its position with all stakeholders.
Get to Know Us
PR • EVENTS • SOCIAL MEDIA • CRISIS MANAGEMENT
We specialise in:
Our Goals
WE WANT TO GIVE YOUR BRAND THE VISIBILITY IT DESERVES.
STRUCTURE & STRATEGY
EFFECTIVE OUTREACH
BRAND AWARENESS
HIGH SALES RESULTS
"IT IS ALL ABOUT RELATIONSHIPS.
RIGHT MEDIA. RIGHT PLACE. RIGHT TIME. "
- HEREBAN
KARINE FORAUD
I have extensive experience in tourism, aviation, luxury and lifestyle public relations.
After spending six years at Herald, France's leader in aviation and aeronautics PR (Boeing, etc.) I founded Hereban in 2002.
Over the past twenty years, I have worked with some of the biggest names in the industry (Lufthansa, Star Alliance, United Airlines, South African Tourism, Sri Lanka Tourism Board, Holiday Inn Hotels & Resorts, The Dominican Republic Tourism Office, Flexjtet, IATA, Singapore Airlines, Scandinavian Airlines, Brussels Airport, among others).
In addition, I am the General Manager France, Monaco, Benelux of TravMedia, the global network of tourism media that connects travel brands, the media and influencers.
Follow us
For more than twenty years, Hereban has been supporting leading players in tourism, aviation, hospitality, lifestyle and luxury with tailored communication and public relations strategies.
We believe in the power of stories, those that inspire, engage, and invite people to see the world differently. Together with our clients, we craft unique narratives that reveal the essence of their brand and strengthen their influence.
Our approach is holistic: combining deep sector expertise, a sharp understanding of consumer expectations, and mastery of media channels to design impactful and consistent campaigns.
Whether promoting a destination, a prestigious house, or an emerging brand, we provide a dedicated team that transforms the complexity of communication into clear, powerful, and creative tools.
Always on the lookout for new trends, we analyse and anticipate market shifts to deliver strategies that are both relevant and sustainable.
