THE ULTIMATE OUTCOME
WE WANT YOUR PRESS & SOCIAL MEDIA PRESENCE
To be one of a kind
Hereban is a boutique public relations agency with more than 20 years of experience developing and executing successful communication strategies for aviation, travel, and luxury lifestyle brands.
As a full-service agency with exceptional relationships in aviation, air transport, tourism, luxury, and lifestyle, we are known for our fresh, creative approach to formulating and implementing successful strategies for our clients. We combine innovation with consistency to achieve targeted goals.
Today, our proactive Paris-based team continues to expand Hereban's reputation as a leader in building brands, cultivating relationships, and working with industry and cultural influencers in broadcast, digital, print and social media.
As a member of the Press Club de France, the AJT (Association des Journalistes du Tourisme) and the AJPAE (Association des Journalistes Professionnels de l'Aéronautique et de l'Espace), Hereban has an in-depth understanding of the media.
Hereban is a member of SYNAP, the National Union of Press Officers and Public Relations Consultants, which certifies its members' professionalism and ethics.
LES RELATIONS PRESSE & PUBLICS :
UN ART STRATÉGIQUE
Nous connaître
Public relations transcend the mere pursuit of media visibility. While coverage in Les Echos, Travel + Leisure, or Le Figaro can certainly create moments of brilliance, the true essence of PR lies in its ability to forge lasting connections between a brand and its various audiences.
At Hereban, we cultivate a holistic approach to public relations, specifically tailored to the tourism, aviation, luxury, and lifestyle sectors. Our expertise extends beyond simply generating media coverage: we orchestrate communication strategies that resonate with each player's identity, whether it's an innovative airline, a unique tourist destination, or a premium brand.
PR Excellence: A Complex Alchemy
The success of a PR strategy relies on masterfully handling multiple factors. Here are the pitfalls we help our clients avoid:
Narrative
The inability to articulate a distinct and relevant message that captures your organization's essence. Whether it's promoting a new air route, showcasing a tourist destination, supporting an emerging fashion designer, or launching an innovative service, each story deserves its own unique narrative.
Authenticity
Communication that fails to genuinely reflect your positioning or reach your target audiences. In today's saturated media environment, authenticity is key to standing out and establishing lasting connections with your audiences.
Coherence
The absence of an integrated digital strategy that capitalizes on media coverage. Coverage in Travel Weekly or The New York Times should be part of a broader orchestration of your media presence, adapted to your specific objectives.
Vision
A lack of understanding of what makes a story relevant to the media. Press relations require deep knowledge of each sector's challenges and the expectations of different media outlets, whether general or specialized.
Our Philosophy
At Hereban, we view public relations as a strategic art that combines sector expertise with a global vision. Our approach stands out through:
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A deep understanding of the tourism, aviation, luxury, and lifestyle sectors
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Expert knowledge of both traditional and digital media, general and specialized
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The ability to create narratives that resonate with diverse audiences, from the general public to industry professionals
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A long-term vision that prioritizes building lasting reputations and continuous dialogue with key stakeholders
Public relations is more than just visibility: it's the art of cultivating a media presence that reflects your organization's excellence and strengthens its position with all stakeholders.
PR • EVENTS • SOCIAL MEDIA • CRISIS MANAGEMENT
We specialise in:
Our Goals
WE WANT TO GIVE YOUR BRAND THE VISIBILITY IT DESERVES.
STRUCTURE & STRATEGY
EFFECTIVE OUTREACH
BRAND AWARENESS
HIGH SALES RESULTS
"IT IS ALL ABOUT RELATIONSHIPS.
RIGHT MEDIA. RIGHT PLACE. RIGHT TIME. "
- HEREBAN
KARINE FORAUD
I have extensive experience in tourism, aviation, luxury and lifestyle public relations.
After spending six years at Herald, France's leader in aviation and aeronautics PR (Boeing, etc.) I founded Hereban in 2002.
Over the past twenty years, I have worked with some of the biggest names in the industry (Lufthansa, Star Alliance, United Airlines, South African Tourism, Sri Lanka Tourism Board, Holiday Inn Hotels & Resorts, The Dominican Republic Tourism Office, Flexjtet, IATA, Singapore Airlines, Scandinavian Airlines, Brussels Airport, among others).
In addition, I am the General Manager France, Monaco, Benelux of TravMedia, the global network of tourism media that connects travel brands, the media and influencers.
Follow us
Hereban is a press and public relations agency specializing in tourism, air transport, hospitality, lifestyle and luxury for 20 years.
We inspire people to see the world differently.
Every day, we collaborate with our clients to share their stories from a unique perspective through engagement and storytelling.
Hereban takes a holistic approach to brand strategy and marketing communications to effectively promote your organization across all channels.
We offer a full range of advertising, branding, marketing and public relations services to companies, specializing in tourism, travel, aviation & hotel industries, and also lifestyle & luxury sectors.
We bring a fresh perspective to your company, while providing access to our dedicated, sector-specific team of professionals, who take on the complex task of creating efficient communication tools for your brand.
We understand extremely well what the consumers need and know the best media channel to reach them.
We monitor and create the communication trends.
