PR & INFLUENCE
PARIS, FRANCE
BRINGING BRANDS THAT WANT TO MATTER INTO THE SPOTLIGHT
Hereban is an independent PR and influence agency specialising in travel, aviation, luxury and lifestyle.
Since 2002, we have supported French and international brands looking to express their distinctive character, strengthen their media presence and build a lasting reputation in the French market.
A DEEP UNDERSTANDING
OF OUR SECTORS
AND THEIR SPECIFIC CHALLENGES
A STRATEGY FOR EVERY AMBITION
Establish a credible presence in the French market.
Launch a destination, a new air route, a hotel or a new offering.
Build awareness and place the brand within the conversations that matter.
Protect its reputation in a sensitive or rapidly changing environment.
The art of building influence
Hereban creates bespoke PR and influence strategies for brands across travel, aviation, hospitality, luxury and lifestyle.
From strategic positioning and key messages to press materials, journalist relations, interviews and coverage analysis, we build a coherent and lasting media presence for every brand.
We create carefully selected collaborations grounded in relevance, credibility and the quality of the story. Content creators, experts and partners become thoughtful interpreters of the brand world.
From editorial direction and content planning to creation, publishing and community engagement, we build a social presence that feels coherent, engaging and true to each brand.
Press conferences, launches, journalist meetings, press trips and bespoke experiences: we create moments that bring the story to life and leave a lasting impression.
DEEP EXPERTISE,
A DISTINCTLY PERSONAL APPROACH
Hereban combines an in-depth understanding of the media with an instinctive feel for the worlds in which we work.
Travel, aviation, luxury and lifestyle: every brand has its own voice, story and character.
Our role is to reveal what makes it distinctive and give it a meaningful, lasting presence in the media.
As an independent agency with a close-knit team, we work in close partnership with our clients. Every brief receives individual attention, senior-level counsel and a strategy shaped around the brand.
At the heart of the media and our specialist sectors
Hereban is a member of the Press Club de France, AJT, AJP, AJPAE and SYNAP. These memberships reflect our long-standing commitment to the media, travel and aviation communities.
MEET THE FOUNDER
KARINE FORAUD
A vision shaped by experience
Karine Foraud has advised French and international companies and institutions for nearly thirty years across travel, aviation, hospitality, luxury and lifestyle. She founded Hereban in Paris in 2002 and has also been Managing Director of TravMedia France, Monaco and Benelux since 2019.
