ABOUT HEREBAN
Sector expertise, a distinctly personal commitment
Hereban is an independent PR and influence agency founded in Paris in 2002. We advise travel, aviation, hospitality, luxury and lifestyle brands looking to express their distinctive character and build a lasting reputation in the French market.
Independent by choice, specialist by conviction
Hereban was founded on one belief: brands with distinctive worlds need more than occasional visibility. They need insight, an instinctive understanding of their sector and counsel capable of giving their story lasting relevance.
Karine Foraud founded the agency in 2002 after six years in aviation and aerospace PR. Hereban has since grown around four complementary worlds: travel, aviation, luxury and lifestyle.
What sets us apart
• In-depth knowledge of our specialist sectors and their sensitivities.
• A clear understanding of the French media, both national and specialist.
• Direct, senior-level counsel at every stage.
• Strategies shaped around each brand rather than repeated from one client to another.
• A long-term view, attentive to both brand consistency and reputation.
Media Relations: the art of building lasting relationships
Strong coverage can create a defining moment. A PR strategy achieves more: it gives purpose to communication, builds lasting relationships with the media and wider audiences, and establishes a brand within its market over time.
Our role is to find the right angle, a credible narrative and the pace that allows each brand to be heard without losing what makes it distinctive.
At the heart of our profession and specialist sectors
Hereban is a member of the Press Club de France, AJT, AJP, AJPAE and SYNAP. These memberships reflect our long-standing commitment to the media, travel, heritage, aviation and public relations communities.
MEET THE FOUNDER
A vision shaped by nearly thirty years of experience
Karine Foraud has advised French and international companies and institutions for nearly thirty years across travel, aviation, hospitality, luxury and lifestyle.
She began her career at Herald, then recognised in France for its aviation and aerospace expertise, before founding Hereban in Paris in 2002. She has since supported numerous brands, airlines, destinations and international organisations as they developed their presence in the French market.
Karine Foraud has also been Managing Director of TravMedia France, Monaco and Benelux since 2019. She speaks fluent English and German.
