OUR EXPERTISE
PR • INFLUENCE • SOCIAL MEDIA
EVENTS • REPUTATION
Strategies designed to make brands stand out, resonate and endure
Hereban creates and delivers PR, influence, social media and event programmes for brands across travel, aviation, hospitality, luxury and lifestyle. Our counsel also covers positioning, reputation and sensitive communications.
Senior expertise and personal involvement at every stage
Our size allows us to remain close, flexible and fully involved. We work with clients in a spirit of trust, providing experienced contacts, clear communication and consistent attention to detail.
Every brief begins with a precise understanding of the objectives, audiences and context. Strategy, messaging and activity are then shaped around the brand, supported by regular reviews and clear evaluation.
Media Relations
We define the positioning, messages and angles most likely to engage editorial teams. Our work may include strategy, press materials, journalist relations, interviews, editorial meetings, press trips, media enquiries and coverage analysis.
The objective is not simply to occupy space, but to build a credible, coherent and lasting presence in the French media.
Influence & Partnerships
We identify content creators, experts, personalities and partners whose world, audience and credibility align with the brand. We then create editorial collaborations, experiences, trips or communications that respect the identity of everyone involved.
Selection is guided by relevance and the quality of the story. Objectives, expected content, disclosure requirements and evaluation criteria are defined clearly.
Social Media
We build an editorial presence that remains true to the brand: editorial direction, content planning, creation and adaptation, publishing, community engagement and performance analysis.
Social media extends brand strategy and PR activity. It gives rhythm to the story, supports key moments and maintains a direct relationship with audiences.
Events & Press Trips
Launches, press conferences, journalist meetings, openings, press trips and bespoke experiences: we create occasions that bring the brand story to life.
Hereban can support the entire process, from the concept and venue to invitations, programme, speakers, guest management, communications materials and follow-up.
Strategic Counsel, Reputation & Sensitive Communications
We advise leaders and teams on positioning, messaging and public communications. This may include audits, interview preparation, monitoring, risk anticipation and response planning.
In a sensitive context, we help the brand assess the situation, structure its communications and maintain a consistent voice. Availability arrangements are defined according to the brief.
